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Behind the Scenes at Wido

Dawn Raymond

At Wido we don’t rely on stock product imagery or factory supplied photographs to sell our products. Each and every item we bring to market goes through a rigorous creative process before being listed on the website.

We understand that the more information we provide, the easier it is for you to choose the right product for you. Our creative team works constantly behind the scenes to present everything we sell in as realistic a way as possible. It might not be the same as visiting a showroom, but it’s the next best thing!

Getting the Products Website Ready

As a rule, every item is photographed as soon as it arrives in stock – with a white background initially. Then we draw up a technical specification sheet so you can see all the nitty gritty details of the product. These can be anything from dimensions and weight to the more important technical details relating to electrical or mechanical items. This means you won’t need to waste time contacting us to find out this information, and you can continue your visit with confidence.

Once these steps are completed, it’s time for the marketing team to get creative, and write detailed product descriptions. Then the product goes on sale on the website, ready for the next stage.

On Location

Stage 2 is the production of the all-important lifestyle shots and product videos! We use various locations for these, each chosen according to product type – whether it’s for a kitchen gadget like a food mixer, or a professional setting for salon furniture sets, we have some great locations at our disposal.

Livvy and Steve, our resident photographer and videographer, have taken advantage of the recent good weather to take outdoor shots of the latest garden furniture sets. The location for these shots happens to be home to 2 adorable dogs (Jimmy and Billy), who like to help out – or at least get in on the shot – whenever allowed!

It can be quite a slog filming complex products such as flat packed rattan furniture sets. First of all, the furniture need to be assembled and transported to the location. Also, the set has to be dressed (and sometimes built), before the team can start shooting. Then it’s time to get to work, all the while hoping the weather doesn’t change and the natural light remains good.

No matter how tricky the job, the end result is always worth it. Each team member really enjoys, and takes pride in what they do, and we hope this is reflected on the Wido website.

We hope you’ve enjoyed this little glimpse behind the scenes, and if there is anything else you think we can do to enhance your shopping experience with us, we’d love to hear from you. Drop us an email at marketing@wido.com or join us over on Facebook or Instagram to get involved.

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